Musical.ly, one of the world’s biggest social apps, isn’t any more.
The short-form video app, which had over 100 million active monthly users, was no longer available from Thursday (August 2).
If you’ve never used the app before, Musical.ly allows users to produce and share music videos of these singing or lip syncing. The Musical.ly back catalogue includes pop songs, along with comedy dialogue and the voices of other users.
Fans of the app could share their creations on Instagram and Snapchat and spawned several Musical.ly influencers over the years.
Yet, that is throughout now, as Musical.ly has been absorbed by TikTok.
What is TikTok and why does it own Musical.ly?
Chinese video platform TikTok has absorbed Musical.ly, merging the two app powerhouses. In China, the app is known as Douyin and has over 300 million monthly active users, much greater than Musical.ly’s reach.
Whilst tik tok song download relies around users uploading short videos of themselves, like traditional Vine used to do, it doesn’t have the focus on music and songs like Musical.ly did.
Alex Zhu, co-founder of Musical.ly and now senior vice president of TikTok, said he was excited to enter a new chapter with the Chinese company.
“We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and TikTok is an all-natural fit given the shared mission of both experiences – to make a community where everyone can be a creator,” he said.
What happens to my Musical.ly profile?
If you’re a big user of Musical.ly don’t worry, your entire content still exists, it’s only on TikTok now.
Existing creators’accounts, content and group of fans have all moved automatically to the newest TikTok app, with it taking on a few of Musical.ly’s features too.
There’s a feed that highlights the goings on of one’s community, along with a separate “For You” feed which shows personalised video recommendations to each person.
Other new features are arriving at the upgraded TikTok include a reaction feature in order to respond to your friends’videos, new creative tools and virtual reality-esque filters.
It seems like TikTok is going for a leaf straight from the Facebook playbook with one particular feature. The app now features a digital wellbeing element, with an alert for when users have been on TikTok for a lot more than two hours. This is comparable to a new Facebook and Instagram feature, allowing users to set time limits on how long they spend on social apps.
Earlier this season TikTok was one of the most downloaded apps around the world and with the Musical.ly acquisition, it seems like it is merely getting started.
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